Pricing
Four fixed-price packages. Real numbers.
Every Apex engagement fits one of four packages. Prices are the prices — no "starting from", no hidden hours, no mystery line items.
Package 1 of 4
Launch
A credible digital card, fast.
$799
AUD ex GST
1–2 weeks · 1–3 pages
- 1–3 page website (Home, About, Contact)
- Mobile-first responsive design
- Contact form with email delivery
- Basic SEO — titles, meta, sitemap
- 1 round of revisions
- Deployed to your domain
- 1 month Website Care Starter included
Most Popular
Package 2 of 4 · Most common
Scale
A proper website for an established small business.
$2,400
AUD ex GST
2–4 weeks · 5–8 pages
- 5–8 page website with custom layout
- Brand colour and typography pass
- Custom imagery — AI or curated stock
- SEO — schema, Open Graph, structured data
- Booking or contact integration
- Lighthouse ≥ 90 on mobile
- 2 rounds of revisions
- 1 month Website Care Starter included
Package 3 of 4
Automate
From brochure site to operational system.
$6,500
AUD ex GST
4–8 weeks · Custom site + automation
- Everything in Scale
- Custom-designed site (not template-driven)
- Up to 2 workflow automations
- One CRM or marketing-tool integration
- Ongoing-support handover document
- 1 month Website Care Growth included
Package 4 of 4
Custom
Scoped to what you actually need.
From $10,000
AUD ex GST
6–12+ weeks · Scoped to the SOW
- Fixed-scope, fixed-price proposal
- $750 paid scoping mini-project
- Statement of Work signed before build
- Custom web apps and multi-system integrations
- All standards from Scale / Automate apply
After Launch
Website Care — the site stays alive.
Websites that sit untouched die quietly. Every Apex build hands off onto a Website Care retainer. Two tiers, no lock-in past three months.
Website Care Starter
$249/mo
AUD ex GST · no lock-in past 3 months
3–5 business days response
- Hosting, SSL, domain management
- Uptime monitoring and security patches
- 2 hours of update work per month
- Monthly report
Website Care Growth
$649/mo
AUD ex GST · no lock-in past 3 months
48 business hours response
- Everything in Starter
- 8 hours of update work per month
- Monthly check-in
- Quarterly business review
- One campaign or seasonal content piece per month